With a bachelor in International Marketing from The Norwegian School of Marketing (Norway) and Ecole Supérieure de Commerce in Grenoble and Nantes (France), Annika has touched various aspects of tourism; car rental (1987-88), hospitality during the World Championship in Football in France (1998), hospitality during World Cup in Nordic skiing in Norway (1998 and 1999), organizer of incentive travels all over the world (1999), tour leader on trekkings in the Pyrénées (2000).

She has travelled in many parts of the world; Africa, North America, South America, Asia and in most countries of Europe, all in the interest of meeting people, experiencing beautiful nature and knowing other cultures. Of Norwegian nationality, she has spent 4 years in Africa and 4 years in France, where she lives today.

With a fair amount of experience in leadership, from her career in tourism and from running a little business with 5 employees, the aspect of human relations and well being are major interests in her professional life as well as in her life in general.